Land Rover’s latest creation arrives this month to (almost total) rave reviews in the press. This is a light SUV with a hefty agenda – it’s meant to change the perception of Range Rover, carve out a premium niche above the already classy Freelander and attract customers new to the sector not just the company.
Range Rovers are seen as big, expensive, luxury vehicles and the Evoque offers a new interpretation of the marque. Range Rover Sport might have been a precedent (much further up the scale) but Audi’s TT was a very clear inspiration.
Land Rover’s large cars have all received makeovers for 2010. Range Rover was first in July with a supercharged 5.0 litre replacement for the 4.2 V8 petrol unit from Ford’s South Wales engine plant.
For September, the Range Rover Sport inherits the same Jaguar Land Rover 5.0-litre and similar interior and technology refinements. For the Discovery things go further and ‘3’ has become ‘4’.
Three key aspects, according to Land Rover, justify the new ‘name’: a TDV6 3.0 litre twin turbo diesel engine; improved on-road behaviour; fresh design features – inside and out.