Upper-medium ‘volume’ cars are under siege. Many buyers are downsizing to the lower-medium sector (Golf, Focus and Toyota’s own Auris, etc.) and the rest are attracted by once exclusive ‘premium badges’ such as BMW and Mercedes.
Determined to hang on to a chunk of what remains a big sector, volume makers have responded with a big 'quality offensive' and loading up the kit. Known in a previous life as ‘Carina’, the first Avensis came in 1997 and this is the third.
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