Range Rover Evoque

17/10/2011

 
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Land Rover’s latest creation arrives this month to (almost total) rave reviews in the press. This is a light SUV with a hefty agenda – it’s meant to change the perception of Range Rover, carve out a premium niche above the already classy Freelander and attract customers new to the sector not just the company.

Range Rovers are seen as big, expensive, luxury vehicles and the Evoque offers a new interpretation of the marque. Range Rover Sport might have been a precedent (much further up the scale) but Audi’s TT was a very clear inspiration.