Ford of Europe has a problem on its hands. Despite class-leading products across a range of key car market sectors (Fiesta, Focus, Mondeo for example) - and top spot in the UK - it is in the red and sales heading south. Last year’s loss was $1bn apparently. The answer? SUVs – a whole new line-up of them.
Not the whole answer, it should be noted – a heavily renewed Fiesta range arrives at the beginning of 2013 and the next Mondeo is on the horizon (although the company recently announced it would not appear until 2014 because of the closure of its plant in Genk, Belgium). These follow the recently launched Fiesta-based, baby MPV-like B-Max with clever sliding doors.
Not the whole answer, it should be noted – a heavily renewed Fiesta range arrives at the beginning of 2013 and the next Mondeo is on the horizon (although the company recently announced it would not appear until 2014 because of the closure of its plant in Genk, Belgium). These follow the recently launched Fiesta-based, baby MPV-like B-Max with clever sliding doors.
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