Kia’s compact SUVs have done especially well in Europe, not merely the 'lower-medium' Sportage but also 'upper-medium' Sorento.
Hyundai sister-cars Tucson and Santa Fe have done well too but Kia seems to be setting the pace here.
Last year, according to automotive research and analysis company Jato Dynamics, the SUV and SUV-like crossover became Europe’s biggest-selling vehicle type for the first time. Further, the Sportage is No.3 in its class – only Nissan’s Qashqai and VW’s Tiguan sell more.
For Kia UK the Sportage is its most popular model and this year’s target for it is 25,000 sales which would amount to 28% of its deliveries here.