SsangYong in Korean means two or twin dragons and legend has it that their strength comes from an inseparable relationship. Over the past couple of years they might well have felt inclined to pop out and incinerate a few foes on behalf of “their company”. With or without supernatural help however the firm has survived and its new Korando and first compact SUV heralds, it is said, a new era.
SsangYong was the first foreign Chinese automotive acquisition a few years ago but that unravelled. The company became insolvent at the beginning of 2009 but was refinanced by the end of the year and production re-started. Now majority owned by India’s Mahindra & Mahindra, the UK importer too recently attracted a new proprietor. The Korando therefore leads the re-launch of the company here.
SsangYong was the first foreign Chinese automotive acquisition a few years ago but that unravelled. The company became insolvent at the beginning of 2009 but was refinanced by the end of the year and production re-started. Now majority owned by India’s Mahindra & Mahindra, the UK importer too recently attracted a new proprietor. The Korando therefore leads the re-launch of the company here.
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