Jeep has a heritage in 4x4s that goes back longer than perhaps any other car manufacturer.
All Jeeps are SUVs. Off-road ability, therefore, is key to the brand’s heritage but, to expand into new sectors and attract new customers, it needs to retain the appeal of a Jeep, offer fuel-efficient engines and also give customers the option of two-wheel drive.
So, the Renegade launches Jeep into a new market segment: that of the B-sector SUV
All Jeeps are SUVs. Off-road ability, therefore, is key to the brand’s heritage but, to expand into new sectors and attract new customers, it needs to retain the appeal of a Jeep, offer fuel-efficient engines and also give customers the option of two-wheel drive.
So, the Renegade launches Jeep into a new market segment: that of the B-sector SUV
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