The rise of Hyundai as a car company has been remarkable. Starting as a subsidiary of a Korean heavy industry ‘chaebol’ or conglomerate assembling Ford vehicles (Cortinas mainly) under licence in the 1960s it began manufacturing within a decade.
It survived the Asian financial crisis of the 1990s, acquired Kia Motors and is now a top five world-wide brand with Toyota, General Motors, Volkswagen and Ford.
Hyundai was quick to see the potential for compact SUVs in North America and Santa Fe is a nod to the kind of frontier spirit still around in states such as New Mexico.
It survived the Asian financial crisis of the 1990s, acquired Kia Motors and is now a top five world-wide brand with Toyota, General Motors, Volkswagen and Ford.
Hyundai was quick to see the potential for compact SUVs in North America and Santa Fe is a nod to the kind of frontier spirit still around in states such as New Mexico.
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