Kia launched the first generation Sportage in 1993. A successor arrived in 2004 and
key third generation model in 2010. This third-generation car changed both the image of the vehicle itself and public perception of the company.
The man responsible was Peter Schreyer. One of Audi’s (subsequently VW’s) top designers he is most notably linked to the Audi TT coupe. He’d been responsible too for a number of remarkable concept cars shown at motor shows around the world.
In 2006 Schreyer received an offer from Euisun Chung, then head of the Kia brand,
to become Chief Design Officer at the company. The brief was to transform design at
Kia and make it world class. Hitherto, the cars had been decent enough but bland.
key third generation model in 2010. This third-generation car changed both the image of the vehicle itself and public perception of the company.
The man responsible was Peter Schreyer. One of Audi’s (subsequently VW’s) top designers he is most notably linked to the Audi TT coupe. He’d been responsible too for a number of remarkable concept cars shown at motor shows around the world.
In 2006 Schreyer received an offer from Euisun Chung, then head of the Kia brand,
to become Chief Design Officer at the company. The brief was to transform design at
Kia and make it world class. Hitherto, the cars had been decent enough but bland.
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