
The 2002 Mazda6 heralded the company’s ‘zoom-zoom’ advertising campaign, and with a steering rack lifted from the sporty MX-5 roadster, it offered the sharpest drive of any car in its class.
Its replacement in 2007 promised more of the same, but it wasn’t as dramatic a departure from what went before and by this time, the fleet market, where Mazda had enjoyed some success with the original Mazda6, was more vigilant about CO2 emissions and overall running costs. Fleet interest dwindled.