Audi claims the original A3 of 1996 defined a new sector of the market – the premium lower-medium car.
It’s an assertion that’s hard to challenge, as there is no shortage of evidence to back it up. BMW introduced the 1 Series in 2004 seeking a share of this high-volume sector, while Mercedes-Benz has given the latest A-Class a thorough revamp so it looks like a conventional hatchback.
Meanwhile Volvo, with increasing acceptance as an alternative to premium badge cars and perhaps even seen as deserving of a place on choice lists alongside the German brands, will soon introduce the V40 as a rival.
It’s an assertion that’s hard to challenge, as there is no shortage of evidence to back it up. BMW introduced the 1 Series in 2004 seeking a share of this high-volume sector, while Mercedes-Benz has given the latest A-Class a thorough revamp so it looks like a conventional hatchback.
Meanwhile Volvo, with increasing acceptance as an alternative to premium badge cars and perhaps even seen as deserving of a place on choice lists alongside the German brands, will soon introduce the V40 as a rival.
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