With the catnip figure of 94g/km CO2 expect company car buyers to cock a snook at the mainstream market and plunge for the new premium compact from Lexus, but can the CT200h take on the BMW 118d and Audi A3 diesel?
Never before has the luxury arm of Toyota launched a car so small and so un-Lexus-like, but perhaps never before has it launched a car quite as important as the CT200h, for the hybrid hatchback has the potential to expand the brand to a whole new group of people.
Every 12 months the Toyota group loses 10 per cent of its customers to a premium brand, but only 10 per cent buy a Lexus. However, more than a third of those same people buy a car the size of a CT200h - in other words, a BMW 1-Series or an Audi A3.
Never before has the luxury arm of Toyota launched a car so small and so un-Lexus-like, but perhaps never before has it launched a car quite as important as the CT200h, for the hybrid hatchback has the potential to expand the brand to a whole new group of people.
Every 12 months the Toyota group loses 10 per cent of its customers to a premium brand, but only 10 per cent buy a Lexus. However, more than a third of those same people buy a car the size of a CT200h - in other words, a BMW 1-Series or an Audi A3.
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