
Never before has the luxury arm of Toyota launched a car so small and so un-Lexus-like, but perhaps never before has it launched a car quite as important as the CT200h, for the hybrid hatchback has the potential to expand the brand to a whole new group of people.
Every 12 months the Toyota group loses 10 per cent of its customers to a premium brand, but only 10 per cent buy a Lexus. However, more than a third of those same people buy a car the size of a CT200h - in other words, a BMW 1-Series or an Audi A3.