Welsh Motoring Writers has launched a new brand identity for 2017, created by our patron and Land Rover design studio director Richard Woolley.
Richard, who has designed the covers of our handbooks for many years, as well as the unique trophies for the Automotive Achievement Award since inception in 2010, offered to come up with a single design that would replace the varied artwork that had been used inside the handbook, on stationery and our website.
WMW chairman Huw Thomas said: “Richard had mentioned more than once that we would benefit from a consistent, single brand identity to communicate exactly who we are and what we do.
Richard, who has designed the covers of our handbooks for many years, as well as the unique trophies for the Automotive Achievement Award since inception in 2010, offered to come up with a single design that would replace the varied artwork that had been used inside the handbook, on stationery and our website.
WMW chairman Huw Thomas said: “Richard had mentioned more than once that we would benefit from a consistent, single brand identity to communicate exactly who we are and what we do.
The new brand identity is visible on the 2017-18 Welsh Motoring Writers handbook “Our members were enthusiastic that someone with his background, skills and achievements would volunteer to create this for us.”
Pontardawe-born Richard was tasked with designing the new brand identity to coincide with the launch of the 2017-18 issue of the WMW handbook, which will be published this summer, as well as the 25th anniversary of the group.
He said: “My brief was to 'unify' the identity of the group through the use of a strong, relevant and easily identifiable logo.
“The group is proudly Welsh, so the dragon was an obvious choice. I wanted it to be contemporary in its design and to integrate symbolism of motoring in a simple way. The idea of the tyre tracks as the wings of the dragon came to me after a few iterations of ideation.”
Huw added: “We are incredibly fortunate to be able to call upon the services of Richard, who led the designs of the Rover 600, Rover 75, and first generation Range Rover Sport. Thereafter, he was responsible for key turn-around projects at Ford Global Design, Dearborn, North America, as well as leading the design team for the current Range Rover.
"Then, on top of this is all the work he has done for us in designing the handbook covers and Automotive Achievement Award trophies. To have our new logo designed by him is a great privilege and symbolises a real step-change for WMW.”
Pontardawe-born Richard was tasked with designing the new brand identity to coincide with the launch of the 2017-18 issue of the WMW handbook, which will be published this summer, as well as the 25th anniversary of the group.
He said: “My brief was to 'unify' the identity of the group through the use of a strong, relevant and easily identifiable logo.
“The group is proudly Welsh, so the dragon was an obvious choice. I wanted it to be contemporary in its design and to integrate symbolism of motoring in a simple way. The idea of the tyre tracks as the wings of the dragon came to me after a few iterations of ideation.”
Huw added: “We are incredibly fortunate to be able to call upon the services of Richard, who led the designs of the Rover 600, Rover 75, and first generation Range Rover Sport. Thereafter, he was responsible for key turn-around projects at Ford Global Design, Dearborn, North America, as well as leading the design team for the current Range Rover.
"Then, on top of this is all the work he has done for us in designing the handbook covers and Automotive Achievement Award trophies. To have our new logo designed by him is a great privilege and symbolises a real step-change for WMW.”
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